The Startup Depot

I often wonder how easy it would be in today’s market for a non-tech person to transform a great idea into a great startup. I have a feeling that, while not impossible, it might be a fairly daunting task. More ideas than not these days have a technology component, since technology has become so closely intertwined with every aspect of daily life. A whole bunch of today’s entrepreneurial companies (Web 2.0, community and marketplace companies, services companies such as energy or healthcare) require a solid online presence and a technology backbone.

So are there a lot of people out there with great ideas who have difficulty transforming them into great startups? I think so. Which is very ironic, because in today’s startup-friendly world there are so many tools available that can help young companies – search engine marketing, hosted solutions, outsourced staff, virtual showrooms and modular technology options. What I believe is happening is that these tools make it easier to setup and run a company, but entrepreneurs who are tech-savvy can better leverage them by combining them with a strong technology component. So the power to create a successful startup is increasingly becoming concentrated in the hands of those who understand technology.

One of the reasons why I love Potion is that we try to shift some of that power back. We have one simple objective – to make it possible for a team with a good idea to find market traction whether the founders and management have expertise in technology or not. I like calling it the Startup Depot, because one visit to Potion will provide you with all the tools you need to start and build a company, regardless of your background in technology. We help startups leverage all those tools of modern technology out there (strong website development, quick & inexpensive technology, Google AdWords, global sourcing) in an intelligent fashion to bring costs down, enhance customer experience and turn your company into a winner.